What We Do

Our 2024 Priorities

Our work is guided by two overarching priorities: growth and regulation.

Growth refers to that of our members and individuals within them, as well as the wider industry and its ability to increase the health and wealth of our country. It also means growing the capacity of health and care systems to enable them to operate more productively, particularly given the acute, arguably unprecedented, challenges they are currently facing. Collaboration with the NHS has never been more important in this regard. 

Product regulation remains central to what we do every day, but there are other aspects that fit under a broader regulatory and reputational umbrella. Compliance, ethics and our code of business conduct all strengthen the reputation of our industry, and there are other things we need to consider as our legacy to future generations. For example, our approach to issues such as equality, diversity and inclusion, and sustainability, will affect the way the sector evolves.

A number of key work areas fall out from our two priorities, and are listed below.


We shape how data and technology will transform healthcare and the lives of patients in the future.

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Creating a positive environment that encourages growth through international trade and SME support.

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