About the programme 

Designed for UK HealthTech companies aiming to make an impact in Saudi Arabia, the UAE, and beyond, this programme offers unmatched insights and resources to help you overcome market-specific challenges.  

From navigating regulatory requirements and building relationships with local decision-makers to understanding cultural dynamics and patient needs, ABHI’s tailored approach equips you to establish a lasting presence in one of the world’s fastest-growing healthcare landscapes.   

The programme is designed around three area:  

Connect with Middle East healthcare leaders  

  • Tailored introductions to senior Middle East stakeholders including leadership at hospital systems, insurers, and professional bodies.
  • Opportunity for structured engagement with the right stakeholders and organisations.
  • Access to three missions throughout 2026-7, with a packed schedule of in-person meetings, networking events, and pitch opportunities.   
  • Two missions centred around major conferences - Global Health and WHX Dubai, with a 15% discount on visitor packages through ABHI’s partnership with Informa. 
  • Opportunity to network with UK and Middle East stakeholders at a London networking event.

Expert Knowledge to Guide Your Middle East Strategy 

  • A virtual learning series ahead of the missions with expert speakers and advisors sharing their knowledge of regulatory pathways, reimbursement strategies and market entry planning. 
  • A pre-mission session with a Middle East expert to develop understanding of the  local culture and business etiquette.

A Trusted Network Supporting Your Journey   

  • Dedicated office-hours with ABHI to support you throughout the year.
  • Communications support for participants to drive coverage of your business both in the Middle East and UK.
  • Complimentary access to a London HealthTech co-working space, as a benefit of ABHI’s partnership with Hale House.
  • Support of NHS leaders, Health Innovation Networks, and HealthTech opinion leaders on trade missions.
  • Connect with current and alumni members via a dedicated WhatsApp group and events for peer-to-peer support, shared insights, and collaboration opportunities.