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Guidance for Medical Device Advertising

Topic : News and Press, Regulation Type : Report

Since COVID-19 struck in 2020, digital marketing for medical devices has grown in importance as access to hospitals has been restricted. This has resulted in medical device marketing teams having to increase their understanding of local country regulations, when each should be used and how the regulations interlink.

To address this, Podymos, in collaboration with ABHI, have created a comprehensive document outlining medical device advertising regulations for the major EU countries and the UK, to refer to each time you take to social media or other digital platforms.